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2019 Canada Winter Games

In 2019, Red Deer, Alberta is host to the 2019 Canada Winter Games. We are really proud to be the AOR for these games. Watch the games unfold!

Meet In The Middle - ATB A Seat At Our Table

What better way to celebrate Canada’s 150th Anniversary and Canada’s Agriculture Day, than by hosting an authentic “kitchen party”. The millennial-focused invite list was made up of 150 of the up-and-comings, the established, the fifth generations and the never-set-foot-on-a-farm to talk about food – all at the same table.

Our hashtag #meetinthemiddle was trending on twitter just below the Trump Press Conference.

Harvest Time 2011

Not often do work and play combine, but when they do, it’s magic. This is a look into the personal life of Sabrina McAllister, Creative Director of Quarter Section Creative. Her family's farm and husband’s family farm came together to end the year with a bang. Quarter Section was there to capture it all from a helicopter.


More work in Archive


Canada Post - Canadian Country Music Legends

The task: Design stamps, OFDCs, Booklets, and Cancels for Shania Twain, Renee Martel & Hank Snow. These were released July 2014 for sale through Canada Post retail locations so keep your eyes peeled to your snail-mail for a stamp designed by yours truly.  Sabrina was recently interviewed by CBC radio and the Red Deer Advocate.

Red Deer Graphic Designers, Graphic Design + Stamps, Quarter Section Creative
Red Deer Graphic Designers, Graphic Design + Stamps, Quarter Section Creative

Princess Auto

Ingenuity, Creative Problem Solving and Princess Auto's unique range of products were the priorities in Princess Auto's latest TV commercials. Here is the spot and Behind the Scenes.

Agri-Trade Equipment Expo

After 30 years, it was time for a refresh. The new Agri-trade brand includes logo development, promotional items, advertising, website development and a new show guide.


Website Link:

New Holland Smart

As both a farmer's wife & daughter, this fit was a perfect match for Sabrina. It was also not a bad gig spending the day with her very own Dad.

It was never about the boxing.

Muhammad Ali was the focus in this campaign. Sabrina worked with GreenLight Rights to introduce the exciting news internationally that GreenLight Rights was now representing Muhammad Ali.


Website link:


Your brand is like a firm handshake. It sets the tone to all future business.

Here are some of the brands we have developed over the past year.

Coffee that makes a difference.

Grounded Coffee & Cafe is a McMan Central Community Initiative started with the intention of providing support to children, youth and families to achieve their full potential as members of their community.


A portion of the purchases made at this coffee shop and cafe go towards setting up programs for children, youth, and families in the Central Alberta community.

I Live for InVigor

Nothing compares to the feeling you get when you harvest the record-breaking yields of InVigor canola. Sabrina worked with AdFarm to create this campaign that won at the Canadian Agri-Marketing Awards for Total Campaign, Ad Series, Billboard Single and Series.


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